Hey! I’m Laana —

An Architect-turned-Product Designer from Kenya, designing digital finance for Africa's underserved markets.

Over 5+ years at Shara, Onit Bank and NALA, I've designed payment flows moving billions, simplified banking onboarding from weeks to minutes, and led growth initiatives scaling products to hundreds of thousands of users. I'm drawn to problems where thoughtful design can unlock genuine value for underserved users.

My NYU architecture degree taught me that great design considers how people actually move through spaces—physical or digital. Now I apply that thinking to fintech, designing for intermittent connectivity, first-time digital users, and the complex realities of emerging markets.