Hey! I’m Laana —

An Architect-turned-Product Designer from Kenya, designing digital finance experiences for Africa's underserved markets.

With over 5+ years of experience as a Product Designer at Shara, Onit Bank, & NALA, I've designed payment flows that move billions, simplified onboarding flows from weeks to minutes, and led growth initiatives that scale products to hundreds of thousands of active users. I'm drawn to problems where thoughtful design can unlock genuine value for underserved users.

My NYU architecture degree taught me that great design considers how people actually move through spaces, physical or digital. Now I apply that thinking to fintech - designing for intermittent connectivity, first-time digital users, and the complex realities of emerging markets.